On September 17 I signed a distribution agreement with Source Interlink Companies, which will expand upstreet's exposure beyond the independent bookstores, to the chains. Up to this point upstreet 3 has been marketed by two small distributors, Ubiquity (a national distributor located in Brooklyn) and Armadillo (which services California bookstores, primarily in the L.A. area), and has also been available online at Amazon.com and through the upstreet website. Additional marketing efforts have consisted of my contacting retail outlets directly, either by driving around Western Massachusetts and hand-delivering books, or by making phone calls to bookstores whose names were given to me by upstreet 3 authors. A labor-intensive operation, for sure.
I have been assigned a Circulation Manager, who will oversee the formal solicitation of the upstreet title to Borders/Waldenbooks, Barnes & Noble, B&N College Stores, Hastings, and Disticor (a Canadian distributor which services Chapters/Indigo, the largest Canadian chain, along with literary bookstores throughout Canada). That means that Source has sent a sample copy, along with relevant marketing information, to the people in charge of ordering for each of those corporations. My role at this point is to sit here in Richmond, MA, and wait to hear how many copies of upstreet 3 have been ordered. I should have this number by around November 1.
Nothing would please me more than to receive so many orders that I'll have to go back on the press. upstreet Fan Club members are encouraged to make burnt offerings to the deity of their choice.